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BROWSE


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Client

HyperQuake


Quantity Produced

300 posters
1,000 papercrafts


Production Cost

$3,700


Production Time

4 weeks

Dimensions (Width × Height × Depth)

Poster: 16 in × 22 in
Papercraft: 8.5 in × 11 in


Page Count


Paper Stock

Poster: Uncoated, 80lbs
Papercraft: 10 pt. C1S Cover


Number of Colors

Poster: PMS, 4 spot inks
Papercraft: CMYK

Varnishes


Binding


Typography

Poster: ITC New Baskerville Italic and Clarendon
Papercraft: ITC New Baskerville Italic, Clarendon and DINOT

 

I am usually all over interactive pieces. While these don’t let me get my hands dirty, they sure provide a few minutes of minute challenges that reward with a fun ending. HyperQuake’s Bird Bot does not disappoint.

As firm believers that technology and design are at a unique crossroads today, we wanted to help tell a different story—one about how these two disciplines work together to enable creation, reinvention and engagement. So we took the gloves off and created a poster, interactive papercraft, and a digital home for all of it (complete with 3D tools to design, share and then print your own papercraft). Enjoy. (Chirp)

Clearly BirdBot didn’t come to life easily.

Getting BirdBot ready to meet the world wasn’t easy. In true evolutionary spirit, the BirdBot that flew the HQ coop isn’t exactly the Bot we started with. Though we’d never designed a papercraft before, we knew it was the right piece to accompany this poster and really tell the story of how using the collective creative and technological know-how we have can create something really engaging.

So we began to experiment. Beginning with numerous crude mock-ups, (some pretty hilarious) cut out and pieced together by hand, we successfully created both the papercraft and a website to build custom bots online. The Birdbot you see today is the result of lots of team collaboration and trial and error.

HyperQuake Poster and Papercraft

Taking the time to build multiple ‘test bots’ in a variety of formats — distributed at random to our colleagues for build testing and feedback, (again, with some hilarious results) — yielded the most accurate and informed insights about how to make this robobird as easy and enjoyable to build as possible. We found that:

1.) Diecutting was 110% necessary, and we worked closely with our printer to create the best version possible; retaining the prints’ rigidity for mailing, yet still making the model easy to punch out.

2.) Shooting a supporting how-to video, shown below, for www.posterquake.com could only further assist papercraft newbies during construction and ensure a successful BirdBot build that would yield hours of fun at the end of the day.

BirdBot Instructions from HyperQuake on Vimeo.

If you are not one of the lucky ones to actually have a bot to build for your desk, you can design one online.---

HyperQuake Poster and Papercraft --- HyperQuake Poster and Papercraft --- HyperQuake Poster and Papercraft --- HyperQuake Poster and Papercraft --- HyperQuake Poster and Papercraft
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HyperQuake Poster and Papercraft

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Production Method

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Design

HyperQuakeChris Albert, Julie Hill, Adam Daniel, Charlie Key, Jared Rabinowitz, Chad Witzel, Dan Barczak, and Zack Mueller

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Printing

AnalogApes
Berman Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 2, 2010

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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