ADV @ UNDERCONSIDERATION      Peek here for details





Abrams Image

Quantity Produced


Production Cost

Production Time

3 months

Dimensions (Width × Height × Depth)

7 in × 9 in × 0.5 in

Page Count


Paper Stock

Interior: 50 lb D37 White Sebago Antique 400 ppi

Number of Colors

2 Spot (Red and Black)



Perfect binding



This piece is available for purchase for $10.85

Originally published in 1970, One Million is an attempt by New Yorker editor Hendrik Hertzberg to give the concept of “one million” a context and frame of reference. Each page has 5,000 dots, progressing from 5,000 to 1,000,000 over the course of 200 pages — 5,000 × 200 = 1,000,000 — with each page revealing all kinds of statistics. New York-based Think Studio was given the almost unenviable task of designing the new edition of this book.

The plan of the book is simple: two hundred pages; five thousand dots to a page. The result: one million dots. Notes that correspond to occasional numbers point out unusual and informative historical, political, anatomical and sociological information that add up to help the concept hit home. Author and New Yorker editor Hendrik Hertzberg wants the reader to actually see, perhaps for the first time ever, exactly one million of something. To keep the simple design lively, the value of the dots were varied so they twinkle and animate a bit.

So there you have it, a proofing nightmare but a fun and informative project for any designer.

It took some programming to have the dots change value on each page. And, we had to verify that the dots we pulled out for specific info (like, 911,340: Hours of television watched by U.S. households per month, from September 2007 to September 2008) were, in fact, the correct dots.

A great example of humor intertwined with good information design.

<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg


Recent Posts



One Million by Hendrik Hertzberg


Production Method



Think Studio: Herb Thornby and John Clifford



Cover: Lehigh Phoenix
Interior: Worzalla Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 7, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End