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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
$115
Production Time
2 Days
Dimensions (Width × Height × Depth)
8.5 × 11
Page Count
–
Paper Stock
Crane, Lettra Letterpress Fluorescent White 220 lb. Duplex Cover
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
–
While preparing his graduate thesis at MICA, Justin Kropp designed and produced this modest broadside with a quote from artist Sol LeWitt to Eva Hesse. A brief philosophical musing from Justin:
It made me realize that being a designer can be beautiful, creative, rewarding and agonizing. In order to grow we shouldn’t be afraid of fucking up or pissing people off. In fact, growing is often a direct result of fucking up. I wanted something tangible to remind me of this.
And some kvetching on the production:
Working with this particular Crane product was tedious and anxiety ridden. Either have a spotless letterpress studio or don’t let anything touch this gorgeous paper. I ruined quite a few sheets from careless smudges.
The result is definitely something one might want to have around as a reminder, not only because of the quote but for the impeccable production which would lead me to assume that Justin was able to either find a spotless letterpress studio or defended the gorgeous paper with all his might.
Sol Lewitt Broadside
Production Method
Design
Justin Kropp
Printing
Printed at MICA's Dolphin Press letterpress studio
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 3, 2010
Filed Under
Promotional Cards
Tagged with
crane lettra
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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