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BROWSE


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Client

Cincinnati Art Museum


Quantity Produced

600


Production Cost

$3.30/each


Production Time

2 weeks

Dimensions (Width × Height × Depth)

6 in × 9 in


Page Count

Tri-fold shell around insert


Paper Stock

Shell: Neenah UV/Ultra II Radiant White 36 lb
Interior: Finch Fine Bright White


Number of Colors

Shell: 2/1 (black and white foil stamp)
Interior: 4 (CMYK)/1
Envelope: 1/0

Varnishes


Binding

Envelope


Typography

 

The peek-a-boo game that first comes to mind involves babies and cooing. Then I remember the various ways in which adults can play the same game, some tasteful and some not so much. With this invite, the Cincinnati Art Museum chose to play tasteful version with its members, slowly revealing an image as layers of translucent paper are removed.

This was an invitation for “Thomas Gainsborough and the Modern Woman”, a portrait painting exhibition on view at the Cincinnati Art Museum through Janurary 2, 2011. The show centers around provocative women, provocatively painted. We wanted our invitation to be a bit seductive, so we profiled an image from the show on an insert and wrapped it in a white foil stamped transparent shell so that the invitee had to unwrap and reveal the information inside. This was put into a Neenah clearfold translucent envelope so that all the contents were visible through the entire mailing process.

Cincinnati Art Museum Invitation ---Cincinnati Art Museum Invitation ---Cincinnati Art Museum Invitation ---Cincinnati Art Museum Invitation ---Cincinnati Art Museum Invitation ---Cincinnati Art Museum Invitation

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Cincinnati Art Museum Invitation

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Production Method

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Design

Cincinnati Art Museum
Design: Lynda Lucas and Erin Althoff
Editorial Direction: Andrea O´┐ŻNeill

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Printing

Bramkamp Printing: Kyle Cooper

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 6, 2011

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End