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BROWSE
Client
Cincinnati Art Museum
Quantity Produced
600
Production Cost
$3.30/each
Production Time
2 weeks
Dimensions (Width × Height × Depth)
6 in × 9 in
Page Count
Tri-fold shell around insert
Paper Stock
Shell: Neenah UV/Ultra II Radiant White 36 lb
Interior: Finch Fine Bright White
Number of Colors
Shell: 2/1 (black and white foil stamp)
Interior: 4 (CMYK)/1
Envelope: 1/0
Varnishes
–
Binding
Envelope
Typography
–
The peek-a-boo game that first comes to mind involves babies and cooing. Then I remember the various ways in which adults can play the same game, some tasteful and some not so much. With this invite, the Cincinnati Art Museum chose to play tasteful version with its members, slowly revealing an image as layers of translucent paper are removed.
This was an invitation for “Thomas Gainsborough and the Modern Woman”, a portrait painting exhibition on view at the Cincinnati Art Museum through Janurary 2, 2011. The show centers around provocative women, provocatively painted. We wanted our invitation to be a bit seductive, so we profiled an image from the show on an insert and wrapped it in a white foil stamped transparent shell so that the invitee had to unwrap and reveal the information inside. This was put into a Neenah clearfold translucent envelope so that all the contents were visible through the entire mailing process.
Cincinnati Art Museum Invitation
Production Method
Design
Cincinnati Art Museum
Design: Lynda Lucas and Erin Althoff
Editorial Direction: Andrea O�Neill
Printing
Bramkamp Printing: Kyle Cooper
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 6, 2011
Filed Under
Invitations
Tagged with
CMYK
envelope
finch fine
foil stamp
invitation
neenah
offset
PMS
translucent
tri-fold
vellum
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
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Prints / A variety of posters, the majority from our AIforGA series.
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events we organize
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