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BROWSE
Client
Nando Costa
Quantity Produced
50 of each portrait
300 total
Production Cost
–
Production Time
7 days
Dimensions (Width × Height × Depth)
6 in × 9 in
Page Count
–
Paper Stock
Crane Lettra Pearl white 110 lb Cover
Number of Colors
3 spot for each portrait
Varnishes
–
Binding
–
Typopgraphy
–
Wordless self-promotional pieces often say more than the wordy ones. Nando Costa is able to share a series of subtle messages as included in his six portrait illustrations and the printing process that inspired them as he produced each. One by one.
This series of limited edition letterpress prints is entitled “Memories of an Escapist”. It’s essentially an homage to artists which have been key to my understanding of various aspects of the art field throughout my career. The illustrated portraits are of Hieronymus Bosch, Lygia Clark, Maurits Cornelis Escher, Wassily Kandinsky, Stephen and Timothy Quay (Brothers Quay) and Bill Viola.
This was my first experience with letterpress, so it was a really exciting medium to explore. Each image was designed after the previous had been printed so as the new images were created I tried to push them not just design-wise but also in terms of the technical possibilities of letterpress.
Every color was custom and hand mixed and, in addition, the registration we tried to achieve was quite important which was a challenge for the prints. In the end they came out beautifully.
I am fascinated by the amount of detail and thought not only within each illustration but in how each layer of ink relates to the other in so many different ways: touching, overprinting, contrasting, etc.
If you want to see additional images, including some juicy close ups of the plates, visit Nando’s flickr set of the project.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 20, 2011
Filed Under
Self promotion
Tagged with
card
crane
illustration
letterpress
lettra
overlay
PMS
rounded corners
self-promotion
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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