There is something to be said for small fit-in-your-hand brochures that pop amongst the shiniest and flashiest. And when such pieces of design include simple typography, cool colors, well-done graphics and nice printing it is rather likely that I will pocket it for my growing collection.
This brochure had to communicate the three universities participating in a PUREHIT consortium. The consortium produces professionals in health information technology and each university has a specific program focus (i.e. education, advancement, & technology).
Health, as in nature, is a system of balances. Enjoying the natural beauty walking around the ponds on campus I found inspiration for the brochure. I wanted to use highly efficient shapes found in nature. A little research lead me to the hexagon shape. When the shape is paired with icons and other elements it connotes technology. Additional pieces in the system used the hexagon shape as a graphic element unifying the system.
Creating the hexagon brochure wasn’t all that hard. Several mockups were used to get the sizing down. Each Hexagon shape in the brochure is roughly 1/32 in smaller than the next, allowing it close properly. The one thing I didn’t account for was the thickness of the layered stock. In order to lay flat, the top hexagon should have included an extra bit to accommodate the layers below. This detail however minor is one I would change if I did it over again.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.