ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Texas State Health Information Technology Program
Quantity Produced
2500
Production Cost
$4,300
Production Time
1week
Dimensions (Width × Height × Depth)
Folded: 4 in × 4in
Flat: 9.75 in × 9.75 in
Page Count
–
Paper Stock
Curious Metallic Ice Gold
Number of Colors
5/5: PMS 368, 638, 1585, Cool gray 7, and black
Varnishes
–
Binding
–
Typography
Myriad Pro
There is something to be said for small fit-in-your-hand brochures that pop amongst the shiniest and flashiest. And when such pieces of design include simple typography, cool colors, well-done graphics and nice printing it is rather likely that I will pocket it for my growing collection.
This brochure had to communicate the three universities participating in a PUREHIT consortium. The consortium produces professionals in health information technology and each university has a specific program focus (i.e. education, advancement, & technology).
Health, as in nature, is a system of balances. Enjoying the natural beauty walking around the ponds on campus I found inspiration for the brochure. I wanted to use highly efficient shapes found in nature. A little research lead me to the hexagon shape. When the shape is paired with icons and other elements it connotes technology. Additional pieces in the system used the hexagon shape as a graphic element unifying the system.
Creating the hexagon brochure wasn’t all that hard. Several mockups were used to get the sizing down. Each Hexagon shape in the brochure is roughly 1/32 in smaller than the next, allowing it close properly. The one thing I didn’t account for was the thickness of the layered stock. In order to lay flat, the top hexagon should have included an extra bit to accommodate the layers below. This detail however minor is one I would change if I did it over again.
Texas State Health Information Technology Program Brochure
Production Method
Design
Art Direction: Julie Babler
Writing: Mary Love Bigony
Design: Hoyt Haffelder
Printing
Capital Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 11, 2011
Filed Under
Brochures
Tagged with
brochure
curious paper
fold
metallic paper
offset
PMS
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Sur-tec Brochure with Heat Sensitive Ink
Tipping the Light Afghanistan: A Stranger on Chicken Street
Cure to Boredom Exhibition Materials
Unwrapped: Not Usual Gift Ideas Brochure
University of Texas at Austin Viewbook