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BROWSE


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Client

Indianapolis City Market


Quantity Produced

2,000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Folded: 4.25 in × 6 in


Page Count


Paper Stock

Cougar, Natural Cover, 130 lb Cover


Number of Colors

1

Varnishes


Binding


Typography

Clarendon
Sedona Script

 

It’s obvious that there has been a surge in the popularity of independent craft brewers nationwide. There is a small army of microbreweries in the northwest, and their ferocity seems to have paid off. Over the past year, I’ve seen an exponential growth of breweries, bars, and brewpubs in my hometown of Austin too. It looks as though the revolution has taken hold of Indianapolis as well. And when beer is married with clever typography… yes I’ll leave my tab open.

The goal of this piece is to get people coming back to Tomlinson Tap Room again and again. We wanted to create something that people would want to fondle, study and share.

Basically, you have a pint or growler fill from a brewery and get a stamp in your passport. Earn a stamp from every Indiana brewery and become immortalized on the “Wall of Lushes.” It’s a simple and fun program designed to further develop the already burgeoning community revolving around this amazing place with the Indianapolis City Market.

The heavy logo deboss on the front cover turned out amazing. The depth in front and the way it mingles with the numbers on the inside is beautiful. An added bonus is watching drunk people fondle the deboss like some sort of talisman.

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More photos here.

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 28, 2011

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Filed Under

Booklet

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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