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BROWSE
Client
Indianapolis City Market
Quantity Produced
2,000
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
Folded: 4.25 in × 6 in
Page Count
–
Paper Stock
Cougar, Natural Cover, 130 lb Cover
Number of Colors
1
Varnishes
–
Binding
–
Typopgraphy
Clarendon
Sedona Script
It’s obvious that there has been a surge in the popularity of independent craft brewers nationwide. There is a small army of microbreweries in the northwest, and their ferocity seems to have paid off. Over the past year, I’ve seen an exponential growth of breweries, bars, and brewpubs in my hometown of Austin too. It looks as though the revolution has taken hold of Indianapolis as well. And when beer is married with clever typography… yes I’ll leave my tab open.
The goal of this piece is to get people coming back to Tomlinson Tap Room again and again. We wanted to create something that people would want to fondle, study and share.
Basically, you have a pint or growler fill from a brewery and get a stamp in your passport. Earn a stamp from every Indiana brewery and become immortalized on the “Wall of Lushes.” It’s a simple and fun program designed to further develop the already burgeoning community revolving around this amazing place with the Indianapolis City Market.
The heavy logo deboss on the front cover turned out amazing. The depth in front and the way it mingles with the numbers on the inside is beautiful. An added bonus is watching drunk people fondle the deboss like some sort of talisman.
More photos here.
Tomlinson Tap Rooms Brewery Passport
Production Method
Design
Isaac Arther and Cody Fague
Printing
Faulkenberg Printing Co.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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