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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
148 mm × 188 mm (5.8 in × 7.4 in)
Page Count
24
Paper Stock
Cranes Crest, Pearl, White Wove, 120gsm
Number of Colors
2
Varnishes
–
Binding
Singer-sewn
Typopgraphy
Caecilia (Monotype)
Yume (by Thinkdust)
Creating an artifact that encompasses the various facets of a multi-discinplinary creative company is difficult. Minx Creative of the UK have obviously put in a tremendous amount to work to ensure their company be well-represented. I respect the fact that the book was born from collaboration; it truly appears that each team member had a hand in the final product. Utilizing the strengths of many makes the end product that much more rich.
Our initial intention for the book was to formally introduce our studio to organizations/people that we had come across over the years and really liked. Our first page plans were lengthy, we had produced a vast volume of work since our last book (three years prior), page counts were in excess of 54pp yet our concept was geared towards clarity of communication, the time spent digesting the book should be commensurate to that. Eventually we reduced the extent down to 20pp plus 6pp cover. Our refreshed identity from the previous year and firm sustainability foundation kicked off the initial inspiration of application, we kept with our house stock of Cranes Crest, used two spot colours bar the end signature, limited the run to 100 and carried out the binding (singer-sewn) inside our studio. Our love of paper engineering also played a big part, we designed the finishing aspect so that it could actually be completed in-house pre-binding, apart from the die-cuts and areas to crease. To finish off the book, we packaged it up in cut down potato sacks sewn down with paper (Cranes Crest cut-off) labels. Each member of our team worked on this book from creative, typography, illustration, artworking through to copywriting, photography and final production.
We have been really pleased with how well the book has been received and have had a fantastic response rate, however equally as pleasing has been the positive collective journey/experience we, as a team, have gone through from inception to completion.
Minx Creative Promo Book
Production Method
Design
Minx Creative
Roz Nazerian
Nicola Denton
Jess Pardoe
Charlotte Dickason
Roxy Mohabaty
Printing
The Duncan Print Group
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 28, 2011
Filed Under
Self promotion
Tagged with
offset
portfolio
singer-sewn
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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