When it comes to wine I’m no sommelier, so often times the decision to buy is based on the label. I don’t find this to be apathetic or ignorant of me, it’s actually quite strategic. I have a lot going on in my life, I’d rather drink the wine and be happy than spend hours researching this or that. The fact of the matter is, if a company seeks out creative direction from an established design firm, they obviously care about the product they’re putting out. Miller LLC’s label for Shirah Wines is the right amount of clever and classy.
We designed these labels for Shirah Wines, a boutique winery in California that focuses on making fun and fruity wines with a lot of character (that also happen to be kosher). This wine is an assertive blend of syrah and grenache. The bottling was very small, with less than 650 bottles in the run. The design was influenced by vintage concert posters and the neckband is a replica of a vintage concert ticket. The fun thing about producing this label was working with our printer, Jon Selikoff of Vote for Letterpress. Due to the low budget on this job, we used a single plate to generate a range of color by printing with a split fountain. This is when 2 different inks are printed at the same time. You get the two colors at either extreme (in this case, orange and rhodamine red), which also gives you a 3rd color where they blend. The labels featured a nice spread of orange, red and hot pink - with variations in between. This is the closest you’ll get to a real, live gradient (no Photoshop here). The results were spectacular, with all the bottles being sold privately to collectors within a period of 3 months.
Maybe it’s just me, but I’m picking up soft, fruity tones of old lucha libre posters as well.
We learned that split fountain is a lot of fun and the unexpected results are what make it worth doing. It’s also important to use a good letterpress printer. Vote for Letterpress did a great job — Jon was terrific to work with and his skill made all the difference.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.