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Quantity Produced


Production Cost


Production Time

8 days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Mohawk Superfine, Ultrawhite Smooth, 160 lb dtc

Number of Colors

2 spot




Helvetica Neue


For their 2010 – 11 holiday card, Illinois-based Tandemodus made 20 lists, each featuring 10 items. For example the “10 Best Chicago Restaurants,” or “10 Best Colors,” or “10 Best Websites” (where UC is included, thanks!). Then, in a pretty commendable feat of typesetting, each line has a slash at the beginning and end and through strategic color change in different letters “2010 Best” is revealed.

Once the basic format for production was decided, the fundamental exercise of finding the perfect combination of line break, point size, kerning and leading began as we were determined to create the title of the piece from the running list itself.

The challenge of designing a typographically detailed piece paled in comparison to printing it. With obvious concern, yet optimism, Steracle Press rose to the challenge and executed with perfect registration of the two spot colors. The lesson, work with artisans that are confident in their ability.

Tandemodus Holiday Card --- Tandemodus Holiday Card --- Tandemodus Holiday Card


Recent Posts



Tandemodus Holiday Card


Production Method



Andy Eltzroth, Kate Jensen, Kelly Komp, Elaine Meese



Steracle Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 11, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End