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BROWSE
Client
Self-promotion
Quantity Produced
300
Production Cost
$750
Production Time
8 days
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Mohawk Superfine, Ultrawhite Smooth, 160 lb dtc
Number of Colors
2 spot
Varnishes
–
Binding
–
Typopgraphy
Helvetica Neue
For their 2010 – 11 holiday card, Illinois-based Tandemodus made 20 lists, each featuring 10 items. For example the “10 Best Chicago Restaurants,” or “10 Best Colors,” or “10 Best Websites” (where UC is included, thanks!). Then, in a pretty commendable feat of typesetting, each line has a slash at the beginning and end and through strategic color change in different letters “2010 Best” is revealed.
Once the basic format for production was decided, the fundamental exercise of finding the perfect combination of line break, point size, kerning and leading began as we were determined to create the title of the piece from the running list itself.
The challenge of designing a typographically detailed piece paled in comparison to printing it. With obvious concern, yet optimism, Steracle Press rose to the challenge and executed with perfect registration of the two spot colors. The lesson, work with artisans that are confident in their ability.
Tandemodus Holiday Card
Production Method
Design
Tandemodus
Andy Eltzroth, Kate Jensen, Kelly Komp, Elaine Meese
Printing
Steracle Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 11, 2011
Filed Under
Postcard
Tagged with
holiday card
letterpress
mohawk superfine
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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