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BROWSE
Client
Self-promotion
Quantity Produced
25
Production Cost
$40
Production Time
1 day
Dimensions (Width × Height × Depth)
8 in × 10 in
Page Count
–
Paper Stock
Canson, 100 lb
Number of Colors
1
Varnishes
–
Binding
–
Typopgraphy
Hand-lettered
I can relate to what Derek Gabryszak is doing with his project Understate. I’m constantly pulling from culture and trying to digest and regurgitate something that seems clear, if only in its intention. The attraction to isolating these moments is attempting to make them timeless. Sometimes things you’d like to remember and hold on to pass by you like a missed bus. Better write them down… and then make cool prints out of them.
This piece started as an illustration for an on-going type project I have called Understate. Understate started as a nameless personal project when I moved to New York, to keep my creative wheels spinning and doing quick type drawings, mostly of out-of-context phrases or sentences picked from every day life; nonsense. After I filled up several little books of the illustrations, I decided to start making them as part of a more formal collection. And now called Understate, I draw type. Phrases, sayings, single words…whatever catches my attention.
All of the pieces are up here, this particular one graduated from just another drawing (most pieces are offered only as digital prints) into a proper screen-printed piece. It’s a line from Annie Hall. I intend to do more Woody Allen inspired lines, he’s the greatest weirdo ever.
I learned that screen printing can, at times, be very easy (painless). The prints I had done before this were VERY difficult. It was a client job, and what could go wrong, did go wrong. Registration errors, color trouble, screen problems… the list goes on.
So after such a difficult print, that took three days longer than it should have, I decided to do something as simple as I could, as fast as I could. This is a one color print, that had me in and out of the studio in less than 2 hours. Screen printing… ahh, the trials and tribulations.
“That’s the Way it Goes” Poster
Production Method
Design
Derek Gabryszak
Printing
Derek Gabryszak at the Bushwick Print Lab
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 10, 2011
Filed Under
Posters
Tagged with
annie hall
black ink
glasses
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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