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BROWSE


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Client

Dragomir Winery Estate


Quantity Produced

10,000


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

80 mm × 120 mm (3.14 in × 4.72 in)


Page Count


Paper Stock

Uncoated paper stock
Velmart by UPM Raflatac


Number of Colors

4 spot colours + copper hot foil

Varnishes

Transperant puff-up varnish


Binding


Typography

 

The imagery of this label and the meaning of this word correlate very well. This looks like it required many hours of sensitive intensity. What’s nice about it is that under-discussed moment of hand-label contact. The puff-up varnish is a surprise element that gives the label a super tactile quality that I assume people would be instantly attracted to.

Amritta means “nectar for immortality”. The whole concept lies on the idea of eternity and infinity. I did a special calligraphy of the A-letter that is quite similar to the infinity symbol. The pattern inside the calligraphy is based on Persian design motives. It was exciting experience to incorporate young wine blend with the idea of infinity.

Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label

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Amritta Wine Label

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Production Method

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Design

Calligraphy and Design: Jordan Jelev the Labelmaker
Brand Naming: Natalia Gadjeva, Dragomir Winery Estate

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Printing

Rotoprint Bulgaria

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 22, 2011

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End