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BROWSE


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Client

David and Sarah


Quantity Produced

150


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

5 in × 7 in


Page Count


Paper Stock

Rives BFK White


Number of Colors

2

Varnishes


Binding


Typography

Archer by Hoefler & Frere-Jones
Gotham by Hoefler & Frere-Jones

 

Letterpressed baby feet. That’s truly all I can say about this. Too adorable.

My clients were looking for something different for their birth announcement. After presenting several more traditional announcements, I presented an idea for an announcement which treated the newborn as a package. It took the concept of the stork’s delivery to a new level and resulted in a clean announcement with quirky copy; Dad was now the “manufacturer,” and Mom the “carrier”.

This was my first job printing two color, and I was using commercial registration on my Heidelberg Windmill. This presents a number of problems as hairline register is next to impossible. After this project I got my guides in working order, and quickly realized their value!

Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement

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Courtney Heffernan Birth Announcement

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Production Method

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Design

Courtney Heffernan

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Printing

Half Pint Co.
Courtney Heffernan

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 21, 2011

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Filed Under

Announcement

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Tagged with



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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End