ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced

Business Card: 500
Hangtag: 5,000

Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Business Card:2 in × 3.5 in
Hangtag: 2 in × 4 in

Page Count

Paper Stock

Business Card: Eames Painting, Solar White, 120 lb Cover
Hangtag: French PopTo, 100 lb Cover

Number of Colors






I have a very strong admiration for all uppercase italic Caslon; arrestingly strong, yet comely elegant; it’s almost indescribable. Throw Din and an anchor into the mix and i will dutifully be your coxswain on the S.S. Goodesign.

Ketch is a high-end clothing boutique offering an eclectic blend of urban New York fashion and the laid back L.A. style. It is located in Seattle’s Maritime Ballard neighborhood. The logo, cards, and hangtags were designed to reference the store’s name, location and unique personality.

Ketch Brand Identity --- Ketch Brand Identity --- Ketch Brand Identity ---


Recent Posts



Ketch Brand Identity


Production Method



Madeleine Eiche

Steve Watson



Evolution Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 18, 2011


Filed Under

Identity Materials


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End