ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
800
Production Cost
$500
Production Time
2 Days / 24 Beers
Dimensions (Width × Height × Depth)
6 in × 8 1/4 in
Page Count
–
Paper Stock
Lenza, Cover, 130 lb
Number of Colors
2
Varnishes
–
Binding
–
Typopgraphy
–
These are nice. Formally the bright tangelo and silver are a tasteful step away from tradition. Plus, they’re a little perverse and a little unconventional. I mean, come on, who doesn’t have debauched thoughts when consuming gingerbread men?
Take our holiday mailer with a general distain for the holidays or a great warning. This year we wanted to alter the viewers perspective of everyday holiday objects and make them appear dangerous with little or no visual modifications. Simple tag-lines were used to skew the viewers perspective of the object into its more dangerous counterpart. For example by applying a simple tagline such as “crowd control” to an illustration of Christmas lights they become barbed wire.
We wanted to keep costs to somewhat of a minimum again this year. Given our experience with last years block print which required an epic amount of time to produce, we thought silkscreening was worth a try. As we’re not exactly setup to silkscreen in the office we had our screen produced out of house. We did however build a nifty little table to keep things moving at a steady pace. Our biggest problem was trying to register the second colour, it was a complete disaster; completely inconsistent from sheet to sheet. Luckily we had a Plan B in which we ran both a solid orange and silver card.
Pylon 2010 Holiday Mailer
Production Method
Design
Pylon
Sascha Hass
Colin Payson
Kevin Melo
Hanna Chen
Kevin Hoch
Scott Christie
Brian Marchand
Printing
Sherry Ripa, Lithosource
Flash Reproductions, Silkscreen
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 3, 2011
Filed Under
Self promotion
Tagged with
card
holiday
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com Web Fonts to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Fifth Letter Outreach Card
The Perfect Pair Playing Cards
As I Lay Dying Book Jacket
“Pass It On” Party Materials
Travel + Leisure 40th Anniversary Mailer