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BROWSE
Client
Reginelli's Pizzeria
Quantity Produced
2,500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
14 in × 14 in
Page Count
–
Paper Stock
Corrugated Cardboard
Number of Colors
4
Varnishes
–
Binding
–
Typopgraphy
Clarendon
Futura
Cardboard and pizza are synonymous. When I smell cardboard, I think pizza (you know you do too).This is a great way to solidify the relationship between the two. The 4 color run registration is really impressive.
These screen printed menus are on a corrugated cardboard substrate to mimic a pizza box. They almost didn’t come to fruition. We were turned down by several printers that said they couldn’t get it to register properly but finally found Crescent City Decal.
Color choice was critical for readability. Originally yellow was in place of the red type, but once the yellow ink hit directly on the cardboard the words seemed to disappear. Yellow on cardboard does not work! Thankfully, red does.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 29, 2011
Filed Under
Identity Materials
Tagged with
cardboard
menu
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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