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Reginelli's Pizzeria

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

14 in × 14 in

Page Count

Paper Stock

Corrugated Cardboard

Number of Colors







Cardboard and pizza are synonymous. When I smell cardboard, I think pizza (you know you do too).This is a great way to solidify the relationship between the two. The 4 color run registration is really impressive.

These screen printed menus are on a corrugated cardboard substrate to mimic a pizza box. They almost didn’t come to fruition. We were turned down by several printers that said they couldn’t get it to register properly but finally found Crescent City Decal.

Color choice was critical for readability. Originally yellow was in place of the red type, but once the yellow ink hit directly on the cardboard the words seemed to disappear. Yellow on cardboard does not work! Thankfully, red does.

Reginelli's Pizza Menu --- Reginelli's Pizza Menu --- Reginelli's Pizza Menu --- Reginelli's Pizza Menu --- Reginelli's Pizza Menu --- Reginelli's Pizza Menu --- Reginelli's Pizza Menu


Recent Posts



Reginelli’s Pizzeria Menu


Production Method






Crescent Decal

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 29, 2011


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End