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BROWSE
Client
Briar
Quantity Produced
50
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
5 in × 7 in
Page Count
–
Paper Stock
Neenah Neutech, 160 lb DTC, Pure White
Number of Colors
2 custom mixed spot colors
It’s 2011, and if you would like to be sneaky about something, you’re going to have to pull out some unexpected tricks, because people aren’t phased by much of anything these days. Stereoscopy is a hundred year old optical illusion that everybody still seems to be enamored with. It’s participatory, lighthearted, and clever. I’d like to see photos of people’s reactions while wearing these big, orange paper glasses.
The challenge we faced with this project was to help a couple to actually surprise their families with the fact that they were expecting a baby. They didn’t know how to spring it on them without someone jumping to the conclusion and killing the surprise.
We figured that the root of the problem lies in the approach. So we thought it best to eliminate the approach all together. Sneak up on them. Ambush them with the great news.
To do this we created a letterpress printed announcement with the message hidden from view, as well as some custom printed and die-cut glasses to help decode the hidden text. The simple monogramed letterpress card features a pleasant but ambiguous illustration printed only in red ink. The card politely asks that you adorn the accompanying glasses, which at first resemble classic 3D movie shades only both of the lenses are red. When the card is viewed with the glasses the red lenses cancel out the red illustration and reveal the great news that’s printed beneath.
A custom blue and red ink were mixed in-house to get the exact result needed when viewed through the red lenses.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 9, 2011
Filed Under
Announcement
Tagged with
3d glasses
announcement
letterpress
neenah
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
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graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
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Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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