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BROWSE


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Client

The Swedish Royal Institute of Art


Quantity Produced

1,550


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

112 mm × 160 mm (4.4 in × 6.3 in)


Page Count

64


Paper Stock

Uncoated, 150 g


Number of Colors

2

Varnishes


Binding


Typography

Genath by Francois Rappo

 

Designing ephemera for exhibitions is tricky. It’s difficult to solidify a specific graphic that embodies an entire show. These are lovely because they are consistently inconsistent. No two are alike, similarly to the artwork which they’re cataloging. Sometimes it’s better to let go and let the work be what it wants to be.

We wanted to make 1,550 unique catalogue covers by Iris Printing them with a mix of gold (the royalty) and blue (same PMS as the blue in the Swedish flag). At the exhibition all 1,550 books were available for the visitors to bring home with them. A visitor could choose the catalogue that attracted him or her the most.

Since this was the second time we printed with the Iris technique we learned how colors mix different with different kinds of paper. With uncoated, as in this project, the colors stuck more to the place where it had been put in place. We also found out that we could add color in the middle of the printing process while the machine was moving. This made the print work more like realtime painting which was very exciting and also made a better aesthetic result.

The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue --- The Swedish Royal Institute of Art Degree Show Catalogue ---

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 11, 2011

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Filed Under

Catalogues

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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