Designing ephemera for exhibitions is tricky. It’s difficult to solidify a specific graphic that embodies an entire show. These are lovely because they are consistently inconsistent. No two are alike, similarly to the artwork which they’re cataloging. Sometimes it’s better to let go and let the work be what it wants to be.
We wanted to make 1,550 unique catalogue covers by Iris Printing them with a mix of gold (the royalty) and blue (same PMS as the blue in the Swedish flag). At the exhibition all 1,550 books were available for the visitors to bring home with them. A visitor could choose the catalogue that attracted him or her the most.
Since this was the second time we printed with the Iris technique we learned how colors mix different with different kinds of paper. With uncoated, as in this project, the colors stuck more to the place where it had been put in place. We also found out that we could add color in the middle of the printing process while the machine was moving. This made the print work more like realtime painting which was very exciting and also made a better aesthetic result.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.