I had the good fortune of getting to not only photograph these, but play with them. People love take aways. The balsa wood airplane kit is a really thoughtful touch to this project. The customizable stickers not only engage the participant, but also do a good job of promoting the client.
The goal of this mailer was to promote the Annual Travel + Leisure 2011 Design Awards issue. Typically for this project I like to create something that is fun and not the traditional “sell sheet” to grab attention and to make the experience more interactive. I aim to have the piece double as a keepsake that clients will hold on to and maybe even keep on their desk.
The production on this required a bit of planning, so I contacted my vendor while it was still being designed in order to get the balsa wood in time (i know timing can be an issue with special materials). Luckily I have a great vendor who always helps to make my ideas become a reality in time and on budget.
The main challenge was the screen printing. Originally the type was meant to be smaller - but I needed to make it larger + thicker because of the way it took to the wood and the variations in the texture from piece to piece. Also the vendor expressed there was some difficulty in the die cutting of the wood, but in the end they got it right after a few tries.
Also, one last thing I kept in mind (after some problems on past projects) was the condition of the piece after it had gone through the mail. I mailed myself several samples of the balsa in envelopes (some padded, some not) to make sure the piece would not crack or bend in the mail. Luckily the padded envelope did the trick and I added a do not bend line on the mailing label.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.