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BROWSE


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Client

Travel + Leisure


Quantity Produced

800


Production Cost

$7,000


Production Time

10 days

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Uncoated Finch


Number of Colors

4

Varnishes


Binding


Typography

 

I had the good fortune of getting to not only photograph these, but play with them. People love take aways. The balsa wood airplane kit is a really thoughtful touch to this project. The customizable stickers not only engage the participant, but also do a good job of promoting the client.

The goal of this mailer was to promote the Annual Travel + Leisure 2011 Design Awards issue. Typically for this project I like to create something that is fun and not the traditional “sell sheet” to grab attention and to make the experience more interactive. I aim to have the piece double as a keepsake that clients will hold on to and maybe even keep on their desk.

The production on this required a bit of planning, so I contacted my vendor while it was still being designed in order to get the balsa wood in time (i know timing can be an issue with special materials). Luckily I have a great vendor who always helps to make my ideas become a reality in time and on budget.

The main challenge was the screen printing. Originally the type was meant to be smaller - but I needed to make it larger + thicker because of the way it took to the wood and the variations in the texture from piece to piece. Also the vendor expressed there was some difficulty in the die cutting of the wood, but in the end they got it right after a few tries.

Also, one last thing I kept in mind (after some problems on past projects) was the condition of the piece after it had gone through the mail. I mailed myself several samples of the balsa in envelopes (some padded, some not) to make sure the piece would not crack or bend in the mail. Luckily the padded envelope did the trick and I added a do not bend line on the mailing label.

Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer ---

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Travel + Leisure Design Awards 2011 Mailer

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Production Method

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Design

Jill Sabato

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Printing

Vertical Production Group

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 28, 2011

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Filed Under

Collateral

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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