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BROWSE
Client
AIGA San Francisco
Quantity Produced
2,000
Production Cost
$1,109
(Paper and time to silkscreen were all donated)
Production Time
2 Months
Dimensions (Width × Height × Depth)
11 in × 17 in
Page Count
–
Paper Stock
Mohawk Loop Milkweed 80lb. Cover
Number of Colors
Offset: 1 PMS
Silkscreen: 2 to 3 PMS
Varnishes
–
Binding
–
Typopgraphy
Hand Drawn Geometric
Lydian
Proforma
Presented by the San Francisco chapter of AIGA, cause/affect is “a biennial, international design competition that celebrates the work of designers and organizations who set out to positively impact our society.” To promote the event, a collaborative poster was designed by Tim Belonax in collaboration with event co-chairs Kristen Bouvier and Arvi Raquel-Santos. First, Tim designed the “Make Your Mark” poster and it was printed offset in blue. Then past winners of the competition were invited to design a “mark” and then they all came together to silkscreen on top of the offset-printed posters for a beautifully layered result.
The copy and concept for the poster were developed first, focusing on themes of interaction, inclusion, and impact. We wanted to bring people into the process and design a piece that would facilitate our themes. The notion of collective, positive action is reiterated in the large titles “Make Your Mark / Make Our Mark” on both sides of the poster, while past cause/affect winners were invited to add their voices to the discussion via designed marks. The passion and commitment that drives most socially-conscious design projects is reflected in the production, form and content of the piece, meeting possible entrants on an equal level and elevating a humble piece of mail into a call for action.
Individually silk screening 2,000 different posters was no easy task. Plan! Plan! Plan! And make sure to have tons of support when undertaking a huge collaborative project.
Volunteers: Chris Behrandt, Neelu Bhuman, Kristen Bouvier, Allison Bucchere, Alice Bybee, Nate Chavez, Ryan Connolly, Gritchelle Fallesgon, Ted Folstad, Micah Kasman, Jesse, Liana Lawrence, HoMan Lee, Katy Liao, Jeremy Payne, Chantal Sanchez, Arvi Raquel-Santos, Roz Snitrak, Kiera Wesphal, Eugene Young, and HoMan Lee
Marks, left to right, top to bottom: Amy Fidler, Arvi Raquel-Santos, BRUTE LABS, Chris Behrendt, Gee+Chung Design, Mark Boediman, Michelle Brook, Tim Belonax, Volume Inc.
AIGA 2011 Cause/Affect Poster
Production Method
Design
AIGA SF Social Impact co-chairs: Kristen Bouvier, Arvi Raquel-Santos
Lead Designer: Tim Belonax
Marks: Chris Behrandt, Tim Belonax, Mark Boediman, Michelle Brook, Brute Labs, Amy Fidler, Gee + Chung Design, Katy Liao, Michael Osborne Design, Rise-and-Shine Studio, R3, Arvi Raquel-Santos, Christopher Swan, Volume Inc., and WorldStudio
Printing
Hemlock Printers
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 21, 2011
Filed Under
Posters
Tagged with
AIGA
collaboration
offset
poster
silkscreen
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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