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BROWSE
Client
Nike
Quantity Produced
150
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
7.25 in × 10 in
Page Count
136
Paper Stock
Curious Skin Black Cover
Finch Fine 100 lb Text
Number of Colors
–
Varnishes
Black Matte foil
Green foil
Binding
Perfect Bound
Typopgraphy
–
They always tell you, don’t judge a book by it’s cover. If that wasn’t true advice, I might be inclined to say this was the coolest book ever. Because, I mean…look at that cover. I’m confusing myself. The point is: letterpress, black matte AND green foil. Somebody knew what they were doing with this. Really simple and concise layout as well.
Also, the inside of the book is printed digitally on uncoated paper. We got the book at the office and could literally not believe this was digital. It looked as sharp and juicy as offset.
The purpose of the book was to provide the reader with an in-depth look at the story behind the event, the transformation that the story had on a building, and what happened after the transformation in the eyes of the consumer (the sneaker head, the training and sports enthusiast) and of the athlete (both professional and aspiring).
What makes the book appealing is that the book so simply and correctly puts the content first and lets the information speak for itself through the use of a unified tone, consistent messaging and appropriate handling of type, image and pattern.
There is always a fine line between doing a blind emboss or registering an emboss to a foil or a varnish. We landed on a black matte foil to create a tonal difference. The gate fold cover adds a lot of interest when breaking in to the book.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 14, 2011
Filed Under
Books
Tagged with
digital printing
foil stamp
letterpress
nike
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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Portraits of the Public Book
Nine Lives Book