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Bone Daddy's House of Smoke

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This feels like a step in the right direction for a company who, from what I hear, is the BBQ version of Hooters. The illustrations capture the rhythm of jazz and the soul of blues music. Coaster coupons are a smart way to save paper and money!

[Ed.s’ note: Apologies for not having more complete production details on this one. Still, images speak for themselves.]

Bone Daddy’s House of Smoke is a popular Texas BBQ restaurant and bar. They approached The Matchbox Studio, a Dallas-based design firm, to re-brand all of their print and interactive collateral materials. Their Dallas and Austin restaurants are filled with Southern folk-art and a very funky junkyard vibe. To reflect this unique atmosphere Matchbox incorporated hand-set wood type, rich colors, screen printed textures and the amazing illustrations of Nate Williams - who’s quirky style brought the menu, website and collateral pieces to life.

Bone Daddy's Identity Package --- Bone Daddy's Identity Package --- Bone Daddy's Identity Package --- Bone Daddy's Identity Package --- Bone Daddy's Identity Package --- Bone Daddy's Identity Package --- Bone Daddy's Identity Package ---


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Bone Daddy’s Identity Package


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The Matchbox Studio
Creative Director: Liz Burnett
Designer: Zach Hale, Lily Smith+Kirkle
Illustrator: Nate Williams
Copywriter: Wayne Geyer



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

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Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 25, 2011


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Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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