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BROWSE


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Client

Lane Crawford


Quantity Produced

20,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

9.25 in × 12 in × 0.5 in


Page Count

69 (includes inserts)


Paper Stock

Coated and Uncoated


Number of Colors

CMYK + Various PMS

Varnishes


Binding


Typography

Didot
Futura

 

From the same team (Chandelier Creative) that brought you this amazing pop-up holiday card comes another print extravaganza, this time for a client, proving that they can talk the self-promotional talk and walk the client-driven walk. Or something. This 2010 holiday catalog for Lane Crawford, Asia’s leading luxury multi-brand specialty store, comes in a sultry gold box that opens up like a piece of origami to reveal an equally sultry gold book with a embossed cover that is to die for. The inside is beautifully printed offset and is peppered with inserts in uncoated stock that provide little surprises throughout the catalog. There are die-cuts, there are tip-ins, and there is flawless photography and typography. Makes you want to be a luxury-multi-brand-specialty-store consumer in Asia, don’t it?

To complement the lovely photographs provided by Chandelier Creative we have taken some crappy iPhone photos that give you a sense of some of the details of the catalog.

Chandelier Creative created a catalog around the theme of celebrating new traditions for the holidays. The client, Lane Crawford, is Asia’s leading luxury multi-brand specialty store. The catalog boasts images of designer clothing, accessories, cosmetics, housewares, table top and holiday gift items shot on creatively built and styled sets. There are many surprises sprinkled throughout the catalog — a liberty print postcard, a Beef Wellington with Mushroomy Wine Gravy Extravaganza recipe, and a traditional holiday carol and sheet music (with new lyrics that include names of top fashion designers) are a few highlights tucked away in between the pages, giving viewers an interactive experience. Holiday memories and traditions, tips, and recipes are shared from influencers of the fashion, art, design and culinary worlds.

--- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions --- Celebrate New Traditions

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 19, 2011

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Filed Under

Catalogues

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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