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BROWSE
Client
Lane Crawford
Quantity Produced
20,000
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
9.25 in × 12 in × 0.5 in
Page Count
69 (includes inserts)
Paper Stock
Coated and Uncoated
Number of Colors
CMYK + Various PMS
Varnishes
–
Binding
–
Typopgraphy
Didot
Futura
From the same team (Chandelier Creative) that brought you this amazing pop-up holiday card comes another print extravaganza, this time for a client, proving that they can talk the self-promotional talk and walk the client-driven walk. Or something. This 2010 holiday catalog for Lane Crawford, Asia’s leading luxury multi-brand specialty store, comes in a sultry gold box that opens up like a piece of origami to reveal an equally sultry gold book with a embossed cover that is to die for. The inside is beautifully printed offset and is peppered with inserts in uncoated stock that provide little surprises throughout the catalog. There are die-cuts, there are tip-ins, and there is flawless photography and typography. Makes you want to be a luxury-multi-brand-specialty-store consumer in Asia, don’t it?
To complement the lovely photographs provided by Chandelier Creative we have taken some crappy iPhone photos that give you a sense of some of the details of the catalog.
Chandelier Creative created a catalog around the theme of celebrating new traditions for the holidays. The client, Lane Crawford, is Asia’s leading luxury multi-brand specialty store. The catalog boasts images of designer clothing, accessories, cosmetics, housewares, table top and holiday gift items shot on creatively built and styled sets. There are many surprises sprinkled throughout the catalog — a liberty print postcard, a Beef Wellington with Mushroomy Wine Gravy Extravaganza recipe, and a traditional holiday carol and sheet music (with new lyrics that include names of top fashion designers) are a few highlights tucked away in between the pages, giving viewers an interactive experience. Holiday memories and traditions, tips, and recipes are shared from influencers of the fashion, art, design and culinary worlds.
“Celebrate New Traditions” Holiday Catalog 2010
Production Method
Design
Chandelier Creative
Printing
–
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 19, 2011
Filed Under
Catalogues
Tagged with
box
catalog
die-cut
emboss
offset
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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