Nesting. That’s what these invitations evoke. They’re modest, yet beautifully executed and they do a really good job of giving an identity to the couple. I love the vintage cloth tag satchels. There’s a lot of personality within this spread. Also the photos have log cross-sections! An instant win.
I wanted to stay clear of the clichéd script faces and it was important that the invites reflected the ‘vintage’ casual style of our wedding and tied in with the ‘yellow’ theme. I think this was achieved with the use of the ‘cutesy’ italic typeface and the beautiful effect of the letterpress printing.
The luggage tags were personalized using a typewriter and the reverse was used to hold all the extra information like gift list, etc. Luggage tags were also used throughout the wedding for name places, cake descriptions etc.
It was decided early on that we would use bunting to decorate our venue, so to compliment this I selected 8 of the same vintage and reclaimed fabrics to make pouches to house the invites. The idea was that when people arrived at the venue they could find ‘their’ fabric in amongst the bunting.
This project taught me how difficult it is to be ‘creative director’, ‘designer’, and ‘client’ all at the same time!
To complete this project I also had to learn how to use a sewing machine! As well as making 200 pouches to contain the invites themselves, I also produced around 150 meters of matching bunting to decorate the venue.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.