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BROWSE
Client
Self-promotion
Quantity Produced
80
Production Cost
$450
Production Time
2 weeks
Dimensions (Width × Height × Depth)
48 cm × 17.8 cm (18.8 in × 7 in)
Page Count
–
Paper Stock
Fabriano Carton
Number of Colors
–
Varnishes
–
Binding
–
Typopgraphy
Hand-rendered
Usually when people think “interactive card” they probably reflect on that one holiday some chump gave them a card that blasted the Romantic’s 1980 hit “What I like About You” when you opened it. This gives a new (better) meaning to that term. The hand-lettering is absolutely exceptional.
A self-promotion Valentine Card where I decided to explore the concept of shared action where the user becomes an actor in the process of creation (and the diffusion of his love). The stencil seemed the medium most fit to perform this idea.
Wanting to print a small quantity drove me to use silk screen and Laser cut, even if I had to fold all the 80 cards by myself, it helped with the idea of making it personal as you feel every card is special.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 26, 2011
Filed Under
Self promotion
Tagged with
hand lettering
laser cut
silkscreen
valentines
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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