ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Snowsports Industries America
Quantity Produced
1,200
Production Cost
–
Production Time
4 weeks
Dimensions (Width × Height × Depth)
8.5 in × 11 in
Page Count
–
Paper Stock
Cover: Mohawk Navajo, Brilliant White, 80 lb Cover
Text: Endura 80 lb
Number of Colors
4
Varnishes
Spot gloss Varnish
Binding
Perfect Binding
Stitching
Typography
–
The extreme sports industry has notoriously been in a love triangle with graphic design and style. This piece uses simple graphic elements in harmony with breathtaking action photos. When thinking about this stuff, and very appropriately, the only word that comes to mind is “cool.” Specially that extreme embossed cover. And the stitching. And the label. And…
SIA is a trade association primarily known as the host of the snow sports industry’s largest trade show. Though the industry didn’t realize it, SIA offers member benefits and resources far beyond the trade show. The goal of this piece was to create a single source that not only told members what was available to them, but explained how SIA resources could be used to benefit their business. As such, the book is as much guidebook and catalog as it is an overview of the organization.
What ever you estimate from a timing standpoint… add 2 weeks. And, it always helps to have access to the photo libraries of some of the biggest brands in the snow sports industry to add that little something extra to the piece.
Snowsports Industries Brochure
Production Method
Design
Siquis
Sean Flanagan, Designer
David Griffiths, Production Manager
Courtney Brody, Account Manager
Printing
RR Donnelley, Columbia, SC
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 18, 2011
Filed Under
Brochures
Tagged with
emboss
label
mohawk
offset
perfect bound
stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Sur-tec Brochure with Heat Sensitive Ink
Tipping the Light Afghanistan: A Stranger on Chicken Street
Cure to Boredom Exhibition Materials
Unwrapped: Not Usual Gift Ideas Brochure
University of Texas at Austin Viewbook