The extreme sports industry has notoriously been in a love triangle with graphic design and style. This piece uses simple graphic elements in harmony with breathtaking action photos. When thinking about this stuff, and very appropriately, the only word that comes to mind is “cool.” Specially that extreme embossed cover. And the stitching. And the label. And…
SIA is a trade association primarily known as the host of the snow sports industry’s largest trade show. Though the industry didn’t realize it, SIA offers member benefits and resources far beyond the trade show. The goal of this piece was to create a single source that not only told members what was available to them, but explained how SIA resources could be used to benefit their business. As such, the book is as much guidebook and catalog as it is an overview of the organization.
What ever you estimate from a timing standpoint… add 2 weeks. And, it always helps to have access to the photo libraries of some of the biggest brands in the snow sports industry to add that little something extra to the piece.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.