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BROWSE
Client
St Lawrence Jewery: The official Church of the City of London Corporation
Quantity Produced
1,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
105 mm × 148 mm (4.1 in × 5.8 in)
Page Count
64pp, 4pp cover + 8pp dust jackets
Paper Stock
60gsm Offenbach Bible, 270gsm
Colourset Bright Red
135gsm Colourset White
Number of Colors
CMYK
Varnishes
–
Binding
Perfect-bound
Typography
DIN Officina by Albert-Jan Pool
Gill Sans by Eric Gill
These are a refreshing step away from the type of material normally associated with churches. They’re bright and lively, and display strong visual elements without being too commanding. The key word here is approachable. It makes sense that if you’re trying to appeal to people, what you’re feeding them should look well, appealing.
The Rules for the Conduct of Life was a somewhat dusty old book first published in 1740 as a set of standards for Freemen of The City of London. St Lawrence Jewry is the official church of The City of London and it’s vicar Canon David Parrott recently translated the text into modern English. We were approached by David to design the new edition; we saw great potential making it sensitive to contemporary needs.
Leadership and business management are now issues of great concern for the public, politicians and the national media. In its modern guise the language of The Rules is straightforward and very human. As a response I set in type some challenges to good conduct found in everyday business. I tried to add whit through choice of language and humanity by setting it as if it were thought or spoken. This typography features on the selection of dust jackets. Most of the book is light in ornamentation, with limited use of colour on humble 50gsm bible paper. The red is carried over from the previous edition in recognition of the books provenance. The book was printed CMY with a special black ink on papers provided by Fenner Paper.The books are available to buy from the Church.
1. Substituting a process black for a Pantone was a new trick for me and worked well.
2. Amazing co-operation from our favourite paper company really helped get accurate mock-ups, and weigh up the options for the best finish.
3. All my colleagues really are fantastic.
The Rules for the Conduct of Life Booklet
Production Method
Design
Asha
Art Director: Marksteen Adamson
Designer: Joseph Hole
Artworker: Richard Delingpole
Project Manager: Katy Hudson
Printing
R Young & Son Printers Ltd.
Fenner Paper Company Ltd.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 5, 2011
Filed Under
Booklet
Tagged with
booklet
foil block
lithography
perfect bound
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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Leo Burnett Dept. of Design Booklet