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BROWSE
Client
theCOUNTERcorps
Quantity Produced
500
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
Business Card: 4 in × 2 in
Letterhead 8.5 in × 11 in
Number 10 Policy Envelope
Page Count
–
Paper Stock
–
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typopgraphy
Trade Gothic
Garamond
Trixie
This set is deceptive at first glance. The color, appropriate for the brand name, doesn’t exude jocularity; but upon further investigation, the pieces start speaking in a rather playful manner, breaking the stereotypical sternness of army green. And oh, so many beautiful diecuts.
The identity system consists of letterhead, custom #10 policy envelope and wafer seals, double-sided business card set bound with rivets. Perforation on the business card set makes for an interactive introduction to theCOUNTERcorps and its brands as the consumer or buyer flips through or tears off each layer until getting to the core card consisting of traditional business card contact information. As a matter of fact, this entire system is interactive. For example, there’s an area on the letterhead to highlight the date at the bottom and on the reverse side of the #10 envelope there’s an area to indicate what type of correspondence the recipient is receiving.
Production Notes: 2-color (PMS 5625 and 8501 metallic), blind emboss on every component, custom die-cuts for every component, printing on back of letterhead, business card set and inside lining of envelope, perforation and rivets to finish the business cards.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 29, 2011
Filed Under
Identity Materials
Stationery
Tagged with
diecut
identity materials
metallic
offset
rivet
stationery
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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2011 Brand New Conference Materials
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