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BROWSE
Client
Self-Promotion
Quantity Produced
1,000
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
6.25 in × 7 in
Page Count
–
Paper Stock
Uncoated
Number of Colors
1 spot color, 1 spec white flocking
Varnishes
–
Binding
–
Typopgraphy
–
This is outside the realm of a lot of the items featured on FPO. One, because it’s an egg colouring kit, and two, because they used flocking! What great way to instantly raise the cuteness factor of a piece. Fuzzy. White. Words. Just try to be angry when you’re holding this box. (But don’t laugh too much when you’re actually coloring the egg. Splat!)
As we are named Hatch, we decided to own Easter. Each year we mail over 700 egg coloring kits. Recipients can enter a photo of their best egg design at hatchsf.com/easter and vote on other eggs, rating them from rotten to golden. The winner is awarded a 24k gold-plated egg cup trophy.
Quick note: white flocking sheds…a lot!
Official images provided by Hatch, above. Some close-up shots by us, below.
4th Annual Hatch Design Easter Egg Coloring Kit
Production Method
Design
Designer: Jeffrey Bucholtz
Creative Directors: Katie Jain and Joel Templin
Printing
–
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 16, 2011
Filed Under
Holiday Card
Tagged with
easter
flocking
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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A. Linder Associates Holiday Card
Hagopian Ink Summer and Winter Solstice Card