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BROWSE
Client
Self-Promotion
Quantity Produced
50
Production Cost
$150
Production Time
–
Dimensions (Width × Height × Depth)
5 in × 8 in
Page Count
8
Paper Stock
French Speckletone
Number of Colors
–
Varnishes
–
Binding
–
Typopgraphy
Andralis
Knockout
Gotham Rounded
They call it synesthesia when stimulation of one sensory pathway leads to involuntary experiences in a second sensory pathway. Like patterns being translated into beats and vice versa. I love the dynamism of this portfolio, it seems very cohesive. It’s also all done DIY with an inkjet printer and having seen this in person it’s very hard to tell it wasn’t done offset.
I love pattern and repetition. It has been a constant theme in my work. So when I needed to create a self-promo to potential employers, I knew that would be my theme. I found this amazing site and saw a correlation between my sketchbook and many of the designs for these old album covers. In “Art of the Beat” I write, “Patterns are the drum beat. They are the most basic form of order. Boom Boom Dum Clash! But you can’t stop with just a simple beat. Because with multiple beats and melodies, you can tell a story. One of my mentors, Brent Funderburk told me “You must never stop telling the bigger story.” Bring order out of chaos through telling our bigger story.”
In Art of the Beat, I include a cover letter, brief explanation of the work, and my resume at the back. The only words inside the book are “BOOM BOOM DUM CLASH”.
It took me a while to figure out the weights of paper. I wanted it to just feel right. I initially used all cover weight but it was just too thick and awkward. Eventually I made two foldouts for the cover and back and middle spread, and then used text for the other three pages. Also I had trouble making everything line up front and back (because I was just printing this on my epson and that usually doesn’t work out like you want it to!) so I used the belly band to put my title, and the other side is just pattern.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 11, 2011
Filed Under
Booklet
Tagged with
booklet
inkjet
portfolio
self-promo
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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