Did you know that you can reuse your calendars every two, six, eleven years—depending on the year… Anyways, turns out that Craig Clark figured this out and he wanted people to think about their lives in 11 year increments (given our 2011 status). What would they be doing 11 years from now or how will things be different? One thing that won’t change is the fundamentals of our industry—creativity, hard work, and ingenuity.
We put this calendar-recycling principle into practice by designing a faux-1966 Heidelberg printing press calendar and overprinted our 2011 messaging on top of it, complete with instructions on how they can reuse the calendar starting in 2022. We also phrased the messaging to remind you that Cranky Pressman’s always been old, used, and crotchety and will be for quite some time.
The entire project was mashup of old and new. A young designer worked online with a well-seasoned art director sharing ideas, images and files. Once a rough digital layout was agreed, it was sent to the letterpress printing shop where they pieced together several variations of the typography using available old wood and metal type. To find a vintage printing press image, Keith Berger, the cranky pressman, was asked to thumb through piles of old printer’s magazines that were in the shop. This did not make him happy. Once an image was found and agreed it was scanned at high resolution. Metal printing plates were made from digital files for the black copy and a final lock-up of the hand-set type was used for the red and orange production.
Old and new do work together.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.