This is a smart project. Cost efficiency, especially for younger designers is always an issue, and the balance between having something look mediocre or finessed is sometimes very, very thin. Here, the rubber stamp could possibly be used in other applications such as letterheads or envelopes.
If I could sum up the approach for these cards I would say “Design within a budget.” I work for an auxiliary corporation (The University Union) on the CSU, Sacramento campus, and we are currently revving up to launch our own revenue generating design and printing studio (The LAB) on campus.
My goal in designing these cards was to develop a “template” card that could be used for all of our four full-time designers. I then took the information that was specific to each individual (i.e. name, title, email and phone number) and created a custom stamp for everyone. Also by doing one spot color on only one side of the card I was able to order a larger quantity for everyone, rather than having to do a separate run for each person, which would have quadrupled the price. I then upped the game and created a larger stamp that could be used for the back of the card. Since the stamps were relatively inexpensive to produce we saved a lot of money and can still get real funky with stamp colors.
Printing with stamps on a letter-pressed 40pt cotton card stock created a stunning texture that was distinct and full of personality since no card was exactly the same. Another great thing about this is that this method actually reduces waste (besides the few mess-ups at the beginning), since we only print when we need more. All in all this was exactly what I hoped they would turn out to be.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Mailing list managed by MailChimp
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.