This is a smart project. Cost efficiency, especially for younger designers is always an issue, and the balance between having something look mediocre or finessed is sometimes very, very thin. Here, the rubber stamp could possibly be used in other applications such as letterheads or envelopes.
If I could sum up the approach for these cards I would say “Design within a budget.” I work for an auxiliary corporation (The University Union) on the CSU, Sacramento campus, and we are currently revving up to launch our own revenue generating design and printing studio (The LAB) on campus.
My goal in designing these cards was to develop a “template” card that could be used for all of our four full-time designers. I then took the information that was specific to each individual (i.e. name, title, email and phone number) and created a custom stamp for everyone. Also by doing one spot color on only one side of the card I was able to order a larger quantity for everyone, rather than having to do a separate run for each person, which would have quadrupled the price. I then upped the game and created a larger stamp that could be used for the back of the card. Since the stamps were relatively inexpensive to produce we saved a lot of money and can still get real funky with stamp colors.
Printing with stamps on a letter-pressed 40pt cotton card stock created a stunning texture that was distinct and full of personality since no card was exactly the same. Another great thing about this is that this method actually reduces waste (besides the few mess-ups at the beginning), since we only print when we need more. All in all this was exactly what I hoped they would turn out to be.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.