I’ve got many friends who are musicians, (it’s kind of unavoidable living in Austin) and I know for a fact that making a record is one of the hardest things to do. There are several things to take care of; recording, mixing, promoting, packaging. Chris’ presentation is very personal—it looks like an assemblage of items he pulled from his own chest of drawers. I’m especially impressed with the gold embossed script for Matt Ellis’ “Births, Deaths & Marriages” limited edition CD packaging.
I wanted the packaging to match the weight of the title of the album and to offer something special to the listener. The idea was to create a keepsake box, full of items from a person’s life that marked important occasions and were worth keeping. The trick was doing all that on an indy budget. With a lot of patience and the help from some close friends, I was able to continue with my DIY theme of the recording and ended up with something I think people will enjoy and really like to hang onto.
The biggest hurdle in creating these packs was how to get gold embossed type on the right sized boxes affordably and looking great! Check out the “making of” video below.

Former intern at UnderConsideration LLC.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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