The simplicity of these posters are its strongest attribute. Well, not to mention that they are all hand-cut in the shape of a cowhide (read on for why a cowhide). The hand-rendered letters, intricate and bold, are not overly flamboyant, and you can’t get much more basic than Futura for the auxiliary text.
Skyler is one of my best friends and a sculpture artist who was having an exhibition of her latest body of work. The show was to discuss the concept of animal parts being reconstructed or deconstructed for human aesthetics and then being put on display. Humans constantly reconstruct nature and their environment according to their aesthetics.
I wanted the typographic design to carry this concept of being structured yet decorative. The majority of the sculptures shaped as cowhides covered in sequins. The design was printed on gold and silver paper to allude to the shine of sequins. The poster was then cut into the shape of a cowhide to not only relate to the shape of the sculptures, but also to create visual intrigue through the abstract shape.
A certain challenge was whether or not cutting the poster out into the shape of a cowhide was a good idea. We were afraid if it was too abstract and it would cause more confusion rather then intrigue. We took a chance and in the end got lots of positive feedback.
Aside from the shape of the poster, there was also a long discussion about how to translate the shine of the sequins into the color choice of the paper. We started with neon colors and ended with gold and silver. I think that we made the right choice.
Skyler was also on a tight budget for this project so finding the cheapest solution for the production of the design was a high priority. I did have access to a large format printer so were able to do the printing for free and basically just had to buy the gold and silver poster paper from a local art supply store.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.