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BROWSE
Client
Self-Promotion
Quantity Produced
500
Production Cost
Under $2,000
Production Time
1 week
Dimensions (Width × Height × Depth)
100 mm × 889 mm (3.93 in × 35 in)
Page Count
14
Paper Stock
150gsm Impress Matt
Number of Colors
–
Varnishes
–
Binding
Concertina fold
Typopgraphy
–
An object speaks of its function but it is not bound to one. I whole-heartedly believe that even if an item was made for a specific application, the sum of its parts can add up to be something more. There’s always another way to do things, this is a great example of how.
I had published several issue of Team Evil magazine (A5, stapled) and was looking for a way to present the magazine in a more original format.
I had always liked the idea of personalised mix tapes and when I found a local wholesaler that stocked the plastic cases for pennies I thought a Cassette Tape Magazine would be a cool + economical way to create a mini magazine.
Or to put it another way, I remembered making mix tapes for girls when I was a little kid and I figured other people had the same experience and could relate. The whole ‘Team Evil Loves You Forever’ bit was a concept that helped tie the project together.
This was supposed to be a quick / cheap / fun project but that didn’t exactly work out as planned. Because of the unique printing requirements, i.e. the length of the fold out, we had to get a custom print job and that totally blew out the cost. The folding was another nightmare - in the end I threw some extra money at the printers who got people in to hand fold the concertina inlay over a weekend.
Team Evil Cassette Tape Magazine
Production Method
Design
The project and content was conceptualised by Mikolai
The layout and design was created by Bonsai Foi from Studio Pounce
Printing
Printed by Colourprint, North Melbourne
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 24, 2011
Filed Under
Magazines
Tagged with
cassette tape
magazine
offset
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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