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BROWSE
Client
Self-Promotion
Quantity Produced
75
Production Cost
$250+
Production Time
3 Days
Dimensions (Width × Height × Depth)
19 in × 25 in
Page Count
–
Paper Stock
French Paper, Pop-tone, Whip Cream 100 lb
Number of Colors
3 Spot
Varnishes
–
Binding
–
Typopgraphy
Based on Hellenic Wide
If folk rock is your ace in the hole, the Avett Brothers have it in spades. This silkscreen poster by Brian “Doc” Reed really captures the home-grown appeal of the Avetts. The cool blues and slightly warmer greens combine well to give the illustration a soothing earthy feel. The vertical type treatment is a nice touch that reads equally well when the poster is rotated 180 degrees. The choice of Hellenic Wide also helps with the readability of the vertical type.
Obviously the job of a gig poster is to catch the eye of viewers/passers-by and to inform them about an event. So looking cool is just in the DNA of a gig poster.
Since LP art has been reduced to CD art, which is now often reduced to digital thumbnails viewed as iTunes album art, much of the visual connection between an artist and consumers has been lost. Well-designed posters can fill this void. For all of those reasons, I wanted to create a poster with a clear concept that would appeal to fans of the Avett Brothers, as well as those who have never heard of them.
The concept of this poster was to create an image that spoke about the brothers being two different people, but with a common goal. Simply put, they are two sides of the same coin. The idea was to create the poster so it could hang either way and have the information read correctly. This element reinforces the idea that the band is a family unit. To me, the Avetts are kings, or aces in this case, of indie/folk music. Truly, the magic is in the music.
Avett Brothers Gig Poster
Production Method
Design
I Am Reedicus:
Brian "Doc" Reed
Printing
I Am Reedicus
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 30, 2011
Filed Under
Posters
Tagged with
french paper
gig poster
pop-tone
poster
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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