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BROWSE
Client
Smithsonian Folkways Recordings
Quantity Produced
–
Production Cost
$99.98 Retail
Production Time
4 months
Dimensions (Width × Height × Depth)
6.625 in × 11.25 in
Page Count
200
Paper Stock
–
Number of Colors
4
Varnishes
Cover: Matte Film Lamination
Disc Pages and Endpapers: Spot Aqueous
Binding
Hard Cover, Section-sewn, "Lay-flat" Binding
Typography
Trade Gothic Extended
Compacta
New Century Schoolbook
In its own words, the Smithsonian strives for THE “increase and diffusion of knowledge.” It also happens to be the largest museum complex in world. So if the smithsonian decides to do anthology of jazz music, you better listen closely and pay attention. A project like this is no small feat, and you can gather that Visual Dialogue really busted their chops on this one.
Jazz: The Smithsonian Anthology traces the history of jazz through 6 CDs (111 tracks) and a 200-page book featuring essays by 30 writers and a treasury of rarely-seen photographs. Visual Dialogue referenced the graphics and color palette of original Folkways JAZZ LP covers but created an entirely contemporary package. The interior layout has a “theme and variation” layout with body text tightly adhered to the grid, while title blocks and photos are free to move. It was great to see that time magazine called it “the single best introduction to America’s first great musical form.”
One of the main challenges from a design standpoint was coming up with a package design which integrated the CDs into the overall book form. Once that was finally worked out the rest of the design fell in place.
Jazz: The Smithsonian Anthology Book
Production Method
Design
Visual Dialogue
Design Director: Fritz Klaetke
Designers: Fritz Klaetke, Will Thomas, Jesse Hart
Printing
Manufacturing: Tri-Plex Packaging
Manufacturing Representative: Jason Roth, Tri-Plex Production
Manager: Mary Monseur, Folkways
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 2, 2011
Filed Under
Books
Tagged with
book
cd
jazz
offset
silkscreen
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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