ADV @ UNDERCONSIDERATION      Peek here for details





Free News Projects

Quantity Produced


Production Cost

Production Time

2 months

Dimensions (Width × Height × Depth)

12.25 in × 12.25 in

Page Count


Paper Stock

Number of Colors





While the printing process itself isn’t too complex, the imagery of this record is eerily familiar, yet mischievously off-kilter. Each object seems to have its own discreet history, like the furniture in your grandmother’s house or the characters from The Brave Little Toaster; they take on a life of their own.

You may know Jim Houser from his beautifully detailed paintings and compelling installation art work. Jim is also a talented musician, and when he asked us to design the packaging for his new record, we were thrilled. This piece came together effortlessly because we had access to dozens of fantastic images of artwork in progress, finished pieces, found photos, and scenes from Jim’s daily life to make a 16-page booklet. The booklet is inserted into a full-color gatefold cover that houses the vinyl record. The hue of the green vinyl takes a cue from the color palette of Jim’s paintings and does a great job of completing the package.

From both a design and production perspective, it was really tough to find the best way to display the record and booklet, and integrate them both into the overall package design. We ended up making a die-cut inside cover so that the edges of the record and booklet would stick out of the cover, and designed the imagery to flow as seamlessly as we could. Chris at Westcan printing was a major help with this!

Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging


Recent Posts



Jim Houser Vinyl Record Packaging


Production Method



Anthony Smyrski



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 1, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End