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BROWSE
Client
Veer - promotional and retail in our merch store
Quantity Produced
3,500
Production Cost
–
Production Time
3 months
Dimensions (Width × Height × Depth)
14.8 cm × 21.0 cm (5.8 in × 8.3 in)
Page Count
5
Paper Stock
300g/m2 Maxi Offset, uncoated white
Number of Colors
4/1 process for packaging, 1 color for transfers
Varnishes
–
Binding
Die cut with one color sticker to seal the package
Typopgraphy
Packaging: Avenir
Hooligan
Lettersets: DF Korolev by Rian Hughes
Phaeton by Randy Jones and Kevin Cornell
Hooligan and Eloquent by Jason Walcott
Semilla by Alejandro Paul
I’d never heard of this type of transfer before because I’m a computer-age baby, and things like this get thrown under the bus nowadays, unless you are a type nerd like me, and 99.9% of the people who look at this blog. Anyways, I’m always interested in learning about new ways to make marks, especially with physical type, and these seem like they’d be really satisfying to play with.
This project was originally intended as a gift for our top customers back in October of last year. We all love the old Letraset dry transfer letters and thought it would be something people would really be surprised and delighted to receive unsolicited in the mail. We focused on some of our favorite designs, but also made sure each was bold and simple enough to work in this medium.
We found only two printers who were still able to do this work, and even they don’t seem to have the process perfected. I guess there is not that much call for this kind of printing. So it took several months to get these produced, as the first couple of batches turned out to be too delicate, offsetting onto each other in shipping. But finally the printer got it dialed in and the finished product was shipped, only to get stuck in US customs for about a month.
Lesson: Allow more time for quirky, archaic print methods?
Official images from Veer above, the rest are from us.
“Letter Set” Dry-Transfers
Production Method
Design
Design: Drew Ng
Copy: Anders Svensson
AD: Mark Vanderland
Printing
Zeitgeist Image Solutions GmbH
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 13, 2011
Filed Under
Promotional Cards
Tagged with
die cut
letterset
silkscreen
veer
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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