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BROWSE
Client
Pew Fellowship in the Arts
Quantity Produced
3,000
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
23.375 in × 33 in
Page Count
–
Paper Stock
Rolland ST 50, 70 lb
Number of Colors
CMYK
Varnishes
–
Binding
–
Typopgraphy
Whitney
The Pew Fellowship in the Arts just recently got an identity makeover by Johnson Banks, which was a winner of the 2010 inaugural Brand New Awards. Looks like they have a lot of talented friends on their side, case in point this mailer featuring the 2010 fellowship winners done by Anthony Smyrski of Smyrski Creative.
We had a fantastic time working with photographer Colin Lenton to create catalogs for the 2009 and 2010 Pew Fellowships in the Arts. Each year these catalogs showcase the twelve winners of this prestigious award. We love working with Colin because he’s able to skillfully capture the diverse personalities of each of the featured individuals.
We worked with Sara at PFA to choose passages of interview text that give insight into each winner’s motivation, hopes, and sources of inspiration. In this 2010 version, we pushed the format of the catalog and created an oversize poster that has cut-out images and shorter quotes from each artist on one side, and program info and credits on the other. The catalog has to be mailed, so its designed to easily fold down into a compact, post-office ready size.
This piece is a mailer, so we thought a lot about how this would be opened. We worked hard to make sure the pages unfolded easily and that one would read the information on each panel in a narrative way. We tried to make the narrative and pacing as tight as possible.
Pew Fellowship in the Arts Poster
Production Method
Design
Smyrski Creative
Art Direction: Anthony Smyrski
Design: Jon Loudon
Photos: Colin M. Lenton
Printing
Westcan Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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