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BROWSE
Client
Squelette
Quantity Produced
1,000
Production Cost
$900
Production Time
1 Week
Dimensions (Width × Height × Depth)
3.5 in × 2.5 in
Page Count
–
Paper Stock
Crane, Natural, 134 lb
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typopgraphy
Cezanne by P22 Foundry
Unit by FontFont
The Squelette clothing company’s business cards implore its wearers to “Cover your bones.” The design appears to have been inspired by a vintage atlas of anatomy. The offset and letterpress cards present a rigidity that enhances the bony appearance of the logotype. Squelette’s fashionable, exoskeletal threads should at least keep you warm if not safe from the dangers of modern life.
Ed.’s Notes: 1) Please welcome our new intern, Cole Baldwin, who will be writing for FPO and 2) Images on this post reflect the full stationery but only details for the business card have been provided.
We were inspired by old medical forms and liked the idea of having a business card that reflected the aesthetic of a prescription type label… at the same time give it personality and have the spirit of the clothing label brand.
Learned to fight the urge to do more, we always loved it, then wondered if we should do more. In the end we were happy with the result.
Squelette Business Cards
Production Method
Design
Squelette:
Rene Neri
Lauren Price
Printing
Evolution Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 29, 2011
Filed Under
Business Cards
Tagged with
crane
letterpress
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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