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BROWSE
Client
Squelette
Quantity Produced
1,000
Production Cost
$900
Production Time
1 Week
Dimensions (Width × Height × Depth)
3.5 in × 2.5 in
Page Count
–
Paper Stock
Crane, Natural, 134 lb
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
Cezanne by P22 Foundry
Unit by FontFont
The Squelette clothing company’s business cards implore its wearers to “Cover your bones.” The design appears to have been inspired by a vintage atlas of anatomy. The offset and letterpress cards present a rigidity that enhances the bony appearance of the logotype. Squelette’s fashionable, exoskeletal threads should at least keep you warm if not safe from the dangers of modern life.
Ed.’s Notes: 1) Please welcome our new intern, Cole Baldwin, who will be writing for FPO and 2) Images on this post reflect the full stationery but only details for the business card have been provided.
We were inspired by old medical forms and liked the idea of having a business card that reflected the aesthetic of a prescription type label… at the same time give it personality and have the spirit of the clothing label brand.
Learned to fight the urge to do more, we always loved it, then wondered if we should do more. In the end we were happy with the result.
Squelette Business Cards
Production Method
Design
Squelette:
Rene Neri
Lauren Price
Printing
Evolution Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 29, 2011
Filed Under
Business Cards
Tagged with
crane
letterpress
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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