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Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

6.25 in × 4.5 in

Page Count

Paper Stock

Letra, 110 lb, 220 lb, 32 lb

Number of Colors





Studio Lettering by House Industries
Burbank by Type Supply


This self promotional business card by designer David Deasy is a really imaginative concept. It certainly wins me over with its simplistic, yet clever device that doesn’t come off as gimmicky, segueing between “Ideas” and “Deasy.” The die-cut mailer is a very nice way to keep the card in place until the handler removes it from the packaging. The blind debossing on the mailer is also a fine, subtle touch.

For my business card, I aimed to appeal to the senses with the touch-ability of letterpress, which is imperative since the user must interact with it to reveal the message, that great IDEAS and designer David DEASY are synonymous. A halftone image of myself is also used on the back of the card as an additional memory aid.

The card succeeds in promoting myself, as a designer who doesn’t simply make things look pretty, but has the ideas to propel a message further in a memorable way.Considering my business card functions as a mini-self promo piece, I decided I needed a mailer to house it so I could send it to prospects directly. Also, it is simply a delight to watch a smile emerge on a persons face as they figure out how the card works with an “aha” moment.

David Deasy Business Card --- David Deasy Business Card --- David Deasy Business Card


Recent Posts



David Deasy Business Card & Mailer


Production Method



Deasy Design



Offset: Buchannon Printing
Letterpress: Shed Letterpress

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 26, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End