DESCRIPTION David Deasy Business Card & Mailer CLIENT Self-Promotion DATE October – December 2010 DESIGN CREDITS Deasy Design PRINT CREDITS Offset: Buchannon Printing Letterpress: Shed Letterpress TYPE CREDITS Studio Lettering by House Industries Burbank by Type Supply

QUANTITY PRODUCED 300 PRODUCTION COST $1,300 PRODUCTION TIME 3 Weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 6.25 in × 4.5 in PRINT METHOD Offset Letterpress PAPER STOCK Letra, 110 lb, 220 lb, 32 lb NUMBER OF COLORS 1

This self promotional business card by designer David Deasy is a really imaginative concept. It certainly wins me over with its simplistic, yet clever device that doesn’t come off as gimmicky, segueing between “Ideas” and “Deasy.” The die-cut mailer is a very nice way to keep the card in place until the handler removes it from the packaging. The blind debossing on the mailer is also a fine, subtle touch.

For my business card, I aimed to appeal to the senses with the touch-ability of letterpress, which is imperative since the user must interact with it to reveal the message, that great IDEAS and designer David DEASY are synonymous. A halftone image of myself is also used on the back of the card as an additional memory aid.

The card succeeds in promoting myself, as a designer who doesn’t simply make things look pretty, but has the ideas to propel a message further in a memorable way.Considering my business card functions as a mini-self promo piece, I decided I needed a mailer to house it so I could send it to prospects directly. Also, it is simply a delight to watch a smile emerge on a persons face as they figure out how the card works with an “aha” moment.