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BROWSE


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Client

Jeremy Russel


Quantity Produced

75


Production Cost

$100


Production Time

3 Days

Dimensions (Width × Height × Depth)

11 in × 32 in


Page Count

1


Paper Stock

Brown Crate Paper


Number of Colors

CMYK

Varnishes


Binding


Typography

Arial

 

Here is a really cool party invitation that would give me a scare at first glance. The eviction notice packaging is a great design element that commands attention. The invitation features some interesting typography. It even somehow manages to make Arial look okay.

A friend was evicted from his home and had to move across town. He wanted to send out invitations which would serve a dual purpose: 1) to explain the reason for his move and 2) to invite everyone to his new place for a house warming party.

To ensure that the invites stood out in the mail we sent them in tubes marked with ‘EVICTION NOTICE OPEN IMMEDIATELY’ (This was the same marking Jeremy found on the envelope left stapled to his door by the sheriff). These markings ensured a 100% response rate within 48 hours of mailing the invitations.

Houswarming Party --- Houswarming Party --- Houswarming Party --- Houswarming Party --- Houswarming Party

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 22, 2011

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End