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Rabbit Children

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Sleeve: 5 in × 5 in
Insert: 4.75 × 4.75

Page Count

Insert: 4

Paper Stock

Mowhawk, Superfine, 130 lb

Number of Colors

Offset: CMYK
Letterpress: 2 Spot
Silkscreen: 3 Spot




Hoefler Text


This fiery album art for Rabbit Chicken has a vintage and creepy vibe that seems to have been inspired in part by the film The Ring. This packaging is heavily reliant on its illustration which is strong. The images are quite striking and contain a great deal of personality. This is one CD package that I’m sure was well received by everyone who appreciates the visual art that goes into music.

The CD package industry may be on the decline but that decline also creates an opportunity to stand out from the crowd. For their new EP, Rabbit Children wanted to create a CD package that could both be used as a self promotion piece and appeal to music fans. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s music, was both sold at shows and sent to music journalists, radio stations and promoters, making it stand out from the typical CD comps and digital download cards.

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Recent Posts



Rabbit Children CD Packaging


Production Method



Brian Danaher



Letterpress: Cranky Pressman
Offset & CD Silkscreen: Copycats Media

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 19, 2011


Filed Under

CD Packaging


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

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