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BROWSE
Client
Rabbit Children
Quantity Produced
500
Production Cost
$1,500
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Sleeve: 5 in × 5 in
Insert: 4.75 × 4.75
Page Count
Insert: 4
Paper Stock
Mowhawk, Superfine, 130 lb
Number of Colors
Offset: CMYK
Letterpress: 2 Spot
Silkscreen: 3 Spot
Varnishes
–
Binding
–
Typography
Hoefler Text
Hand-drawn
This fiery album art for Rabbit Chicken has a vintage and creepy vibe that seems to have been inspired in part by the film The Ring. This packaging is heavily reliant on its illustration which is strong. The images are quite striking and contain a great deal of personality. This is one CD package that I’m sure was well received by everyone who appreciates the visual art that goes into music.
The CD package industry may be on the decline but that decline also creates an opportunity to stand out from the crowd. For their new EP, Rabbit Children wanted to create a CD package that could both be used as a self promotion piece and appeal to music fans. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s music, was both sold at shows and sent to music journalists, radio stations and promoters, making it stand out from the typical CD comps and digital download cards.
Rabbit Children CD Packaging
Production Method
Design
Brian Danaher
Printing
Letterpress: Cranky Pressman
Offset & CD Silkscreen: Copycats Media
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 19, 2011
Filed Under
CD Packaging
Tagged with
CD
CD packaging
CMYK
letterpress
offset
silkscreen
sleeve
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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