What is better than a lusciously thick business card? A good cup of coffee. And when you can get a sense of both in a single touch I believe that is a stroke of genius. Paper, texture, and color come together nicely in this business card where the only thing missing is the scent of coffee.
BaristaLab, a Los Angeles based espresso machine distributor and coffee lab, approached us looking for an identity system that would highlight the “industrial” and “mechanical” qualities of espresso machines. The design for their website, brand, and stationery was greatly inspired by espresso machine schematics. Our stationery system used several printing methods including deboss, letterpress, and a custom stamp.
An interesting printing challenge was combining all three of these printing methods. Doing so required some investigation and iteration into the proper thickness of paper stock to allow for the ink bleeding of the stamp, the deboss’ effect on the back of the card, and the letterpress’ reaction to the deboss texture.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Mailing list managed by MailChimp
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.