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BROWSE
Client
Self-Promotion
Quantity Produced
300
Production Cost
Courtesy of Kallemeyn Press
Production Time
1 Day
Dimensions (Width × Height × Depth)
2 in × 5.5 in
Page Count
–
Paper Stock
Crane, Lettra
Number of Colors
1 Spot
Varnishes
–
Binding
–
Typopgraphy
Univers Basic Thin
Mrs Eaves
Bekko Candy was created as a fundraiser for Japan in the aftermath of the tsunami disaster of 2011. The candy features nice packaging that first went through a letterpress and was then assembled by hand. A lovely blue was used on the labels and the typography is simple and to the point. The asymmetrical circle that is part of the logo is a nice touch that reflects the one-off shape of the candy. All of the proceeds went to the Japanese Red Cross.
BEKKO CANDY is a small scale and a very personal fund raising project for Japan Earthquake and Tsunami Relief. With the urge to do something after hearing the devastating news in the morning following the earthquake, Shoko decided to sell homemade candies for donation money. The candy and its package design were done that night. The design file was sent to the printer next morning, and the labels were in production that afternoon to have all the candies nicely packaged and be ready to sell at an event Sunday evening. The labels were printed on a letterpress by courtesy of Kallemeyn Press in Greenpoint. This project wouldn’t have been a success, if it wasn’t for Earl at Kallemeyn Press.
Because the product was a homemade and simple caramelized sugar candy, it needed something special and eye-catching in order to make people be interested enough to buy them. Letterpress was the perfect solution. The color blue comes from the hope to bring the calm and peace back to Japan. The shape of circle comes from the shape of the candy.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 1, 2011
Filed Under
Packaging
Tagged with
label
letterpress
lettra
packaging
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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