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BROWSE


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Client

Self-Promotion


Quantity Produced

300


Production Cost

Courtesy of Kallemeyn Press


Production Time

1 Day

Dimensions (Width × Height × Depth)

2 in × 5.5 in


Page Count


Paper Stock

Crane, Lettra


Number of Colors

1 Spot

Varnishes


Binding


Typography

Univers Basic Thin
Mrs Eaves

 

Bekko Candy was created as a fundraiser for Japan in the aftermath of the tsunami disaster of 2011. The candy features nice packaging that first went through a letterpress and was then assembled by hand. A lovely blue was used on the labels and the typography is simple and to the point. The asymmetrical circle that is part of the logo is a nice touch that reflects the one-off shape of the candy. All of the proceeds went to the Japanese Red Cross.

BEKKO CANDY is a small scale and a very personal fund raising project for Japan Earthquake and Tsunami Relief. With the urge to do something after hearing the devastating news in the morning following the earthquake, Shoko decided to sell homemade candies for donation money. The candy and its package design were done that night. The design file was sent to the printer next morning, and the labels were in production that afternoon to have all the candies nicely packaged and be ready to sell at an event Sunday evening. The labels were printed on a letterpress by courtesy of Kallemeyn Press in Greenpoint. This project wouldn’t have been a success, if it wasn’t for Earl at Kallemeyn Press.

Because the product was a homemade and simple caramelized sugar candy, it needed something special and eye-catching in order to make people be interested enough to buy them. Letterpress was the perfect solution. The color blue comes from the hope to bring the calm and peace back to Japan. The shape of circle comes from the shape of the candy.

Bekko Candy Label --- Bekko Candy Label --- Bekko Candy Label

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Bekko Candy Label

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Production Method

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Design

Shoko Tagaya

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Printing

Kallemeyn Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 1, 2011

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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