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BROWSE
Client
Mike Webster
Quantity Produced
2,500
Production Cost
$244
Production Time
8 Weeks
Dimensions (Width × Height × Depth)
3-in, 20-match Matchbook
Page Count
–
Paper Stock
Coated
Number of Colors
1 Spot
Varnishes
–
Binding
–
Typopgraphy
Knockout
A matchbook that doubles as a business card and triples as a pad for writing down a name in case you forget (that never happens) all in one package sounds like a winner to me. This cool little promotional piece has some nice typography and some witty copy. Not to mention the bar it advertises is mobile. That probably wouldn’t fly down here in the states.
When my friend Mike approached me to design some cards for his ‘mixologist for hire’ business, we had some long discussions over many fine bourbons and landed on the idea to produce matchbooks instead of traditional cards. What other item is so synonymous with bars, practical, and well, flammable?
Mike Webster’s Matchbook Business Card
Production Method
Design
Design & Copywriting: Brian Kroeker
Illustration: India Amara
Printing
Atlas Match Co.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 5, 2011
Filed Under
Business Cards
Tagged with
business cards
matchbook
spot ink
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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