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BROWSE
Dimensions (Width × Height × Depth)
3.5 in × 1.5 in
Page Count
–
Paper Stock
Crane, Lettra, Cover, 220 lbs
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typopgraphy
–
Business cards with a shape a little out of the ordinary are always nice to see. They offer something slightly different that makes them stand out. The bright orange spot color doesn’t hurt either. There is a lot of detail in the small, thin type treatment that seems like it could easily get lost in the the press but somehow manages to remain legible.
This project was challenging on a couple of levels. First, the PMS on the solid is 152. When printing solids on Letterpress, it is necessary to cut the ink back with Transparent White. The reason being that PMS books are printed using an Offset process. Offset Printing lays ink down much thinner than Letterpress.Therefore, the ink must be thinned out. Secondly, the trimming was very critical on this project to insure a thin, even white border on all four sides.
Carolyn Springer Business Card
Production Method
Design
Amy McAdams
Printing
Event Crashers Letterpress
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 23, 2011
Filed Under
Business Cards
Tagged with
business card
crane
letterpress
lettra
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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