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BROWSE


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Client

Carolyn Springer


Quantity Produced

250


Production Cost


Production Time

5 Days

Dimensions (Width × Height × Depth)

3.5 in × 1.5 in


Page Count


Paper Stock

Crane, Lettra, Cover, 220 lbs


Number of Colors

2 Spot

Varnishes


Binding


Typography

 

Business cards with a shape a little out of the ordinary are always nice to see. They offer something slightly different that makes them stand out. The bright orange spot color doesn’t hurt either. There is a lot of detail in the small, thin type treatment that seems like it could easily get lost in the the press but somehow manages to remain legible.

This project was challenging on a couple of levels. First, the PMS on the solid is 152. When printing solids on Letterpress, it is necessary to cut the ink back with Transparent White. The reason being that PMS books are printed using an Offset process. Offset Printing lays ink down much thinner than Letterpress.Therefore, the ink must be thinned out. Secondly, the trimming was very critical on this project to insure a thin, even white border on all four sides.

Caroline Springer Business Cardn --- Caroline Springer Business Card --- Caroline Springer Business Card

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 23, 2011

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Filed Under

Business Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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