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BROWSE
Client
Self-Promotional
Quantity Produced
1,500
Production Cost
–
Production Time
1 Day
Dimensions (Width × Height × Depth)
3.5 in × 2 in
Page Count
–
Paper Stock
French Paper, Muscletone Black, 140 lbs
Crane, Lettra, Flourescent White
Number of Colors
1 Spot
Varnishes
–
Binding
Duplex
Typography
Chalet Comprime
Mama’s Sauce, a letterpress and screenprinting studio in Orlando has made some nice self-promotional business cards. What stands out about these cards is the atypical method of inking and pressing. In this case the type is knocked out on the plate during pressing which makes it appear embossed. And if that wasn’t enough, the cards are duplexed for extra thickness.
We wanted to make a card that was super simple, yet very complicated. Something that at first glance would seem easy to figure out, but after touching would have the recipient asking how it was done, even if they’re a printer themselves.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 20, 2011
Filed Under
Business Cards
Tagged with
business card
crane
french paper
french paper muscletone
letterpress
lettra
self-promotion
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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