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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

13 cm × 24 cm (5.1 in × 9.4 in)

Page Count

Paper Stock

Coaster Cardboard

Number of Colors

2 Spot




Hand Lettering


mamastudio in Poland celebrated its tenth anniversary in 2011 and sent out invitations to compliment the festivities. The event lasts all day and night (hence the event title) so the invitation features an image of a bat hanging rightside-up, which is a clever concept that is continued throughout the copy in the invitation. The hand-drawn type makes a nice contrast with the crisp sans-serif Knockout.

The anniversary event is an all day and all night happening, with family style attractions including football matches, food, and games during the daylight hours and partying and dancing to well known DJs throughout the night. Hundreds come, and everybody has a great time. To illustrate the duality of the attractions, this year the event has been simply titled DAY&NIGHT, with an upright hanging bat as the key visual. Built around this premise, we created special invitations that read both right side up as well as upside down. All copy used on the invitation, save for the event title, was written by hand.

The invitation is printed on thick beer coaster stock,which holds the foil embossing very well and creates a nice effect, with the day-glow color jumping off the paper. The bat itself was printed on silkscreen. In reality, this piece is more a gift to our friends and clients that are familiar with our work and our anniversary events. In this way, the design, shape, materials and production took precedence over the informational qualities of a typical invitation.

mamastudio Birthday Invitation --- mamastudio Birthday Invitation --- mamastudio Birthday Invitation --- mamastudio Birthday Invitation


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mamastudio Birthday Invitation


Production Method






This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 21, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

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events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

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